"Community has pulled off one the most patient easter egg: in one episode of each of the first three seasons, the word "Beetlejuice" was used off-handedly in a joke. If you’ve seen the movie Beetlejuice, the titular mischievous ghost would appear in the world of the living if anyone said his name three times. So, sure enough, on the third mention by a Community character, this guy appears in the background for exactly two seconds. They patiently waited three years to reach that punchline."
Through a lot of links and surfing, I found my way to an article on TheNextWeb.com by Paul Jarvis. In it, he talks about creating meaningful connections with fans, and that less is not always bad. Amazing read, and I don’t say that all too often.
For me, having almost 300 Facebook fans (and the same amount of Twitter followers) can lead to a lot of irritation from time to time. Especially when I see bands that are as far as me, and have quadrupled that number. But I forgot one important rule: "Not enough Twitter followers, reach on Facebook, mailing list subscribers? We must be doing something wrong because we aren’t reaching thousands with what we have to say. Right?
The problem with “the metric of more” is that it’s dehumanizing. […] I realize we’re all trying to run our own creative businesses and that building an audience is important. But we beat ourselves up too often for not reaching enough people, especially when we’re starting out. We ignore the fact that we are reaching people.”
Well worth your time. So don’t feel bad. (As much advice to you as to myself.)
LISTEN TO THIS - MYLO XYLOTO Though this month marks the release of their sixth album, let have a look at Coldplay’s previous one, Mylo Xyloto. In a new category on my blog, I look at four other albums that are like the main one, but that may have slipped your attention.
Atlas Genius- When It Was Now As a band you’ve probably never heard of, I’m amazed Atlas Genius isn’t bigger than they are now. Their debut album When It Was Now was released in 2013, and it’s very, very good. Key track: Trojans
As Tall As Lions - As Tall As Lions The (sadly) now defunct New York band created three albums that rank among my faves. This one, their second, is a great collection of space-y pop rock. The album starts out okay, but then turns great in the final half. Key track: Love, Love, Love (Love, Love)
Keane - Perfect Symmetry To put Keane near a Coldplay album isn’t very weird: both bands were friends before either was famous (in the nineties, Keane’s Tim Rice-Oxley was asked by Chris Martin if he would join Coldplay) and both create the same keyboard/piano rock. On this album, Keane went 80’s. Key Track:Spiralling
Frou Frou - Details The result of a collaboration with singer Imogen Heap and producer Guy Sigsworth, Frou Frou shot to fame in 2002 and once more in 2004 when their songs started appearing on movie and TV soundtracks. Atmospheric and catchy as hell, it’s well worth a listen. Key track: Let Go
My birthday present to myself is finishing this bloody entry, which took much longer than usual (it *is* also longer than usual). Most of the reasons it took longer were real-life busyness but a significant amount of time was spent in a futile struggle against the impulse to type “The Drug’s Don’t Work” every time I wrote the title.
Bob Lefsetz says it best:”[…] I’ve got a single device that lets me play music, surf the web, talk, text, stream music and files… and Neil says I’ve got it all wrong, I’ve got to go back ten years and get a single player, that looks chunky in the pics, so I can get higher quality audio. […] Do you really want me to go back in time fifteen years when MP3s were cool? What next, a return to BlackBerry, because it had a keyboard and it was such a good e-mail device?”